Many people can’t get past the idea that kosher is simply a technical detail for those to whom it is important. A certificate. This often negatively impacts the perception and can leave puzzled tasters searching for something that is not there. But for this New Year season we are putting the emphasis in the Israeli wines. We have a stunning collection of new wines with some amazing reviews. These are wines which we tasted in their wineries and saw the love their creators put into them.
We feel it is a shame that many feel almost apologetic or intimidated when giving wine and try and choose something they expect the recipient will know and love.
Our wine collection is bursting with wines that deserve to be tasted and appreciated on their own merits and receiving them as gifts is one of the best ways to make it happen. Our slogan is “This Year Give Israeli Wine” and we hope that this year not only those who remember just at the last minute, but many more who of you who love Israeli wines will this year share their love by introducing it to their friends and associates.
A well chosen wine can leave a lasting impression and having a patriotic story to go along with it can only enhance its appeal. Take the Flam Merlot 2010 Special Reserve, from the rolling hills looking down on Jerusalem. Flam is a typical Israeli boutique family winery. The passion that the Flam family shows to its craft shows in the time that Golan Flam spends in the vineyards and the art inspired labels handcrafted by a European artisan. The Flam family have found a way to bring together the best of both worlds; Old world wine with a clear nod to the typical terroir. Or you could just mention that it got 90 points from Robert Parker.
Or how about the Shoresh from the Tzora vineyards. The single vineyard 2010 Cabernet Sauvignon-Merlot blend “..:opens with a deep nose of plums and freshly turned earth' and 'goes on to show spicy oak and gently caressing tannins in fine balance with peppery blackcurrants and blackberries,' writes Israeli wine critic Daniel Rogov in his Guide to Israeli Wines 2010. Their consultant vintner, Jean-Claude Berrouet, former technical Director of Chateau Pétrus adds, "My idea is that together with Tzora Vineyards we wish to develop a wine that tells a sincere, authentic story of the local soil and climate through people who share their passion, ability and experience" Indeed at the last Megavino show it made quite a show with many people commenting on the Italian influence that peeps through in this classical Bordeaux varietal.
We are proud of our country’s achievements and we will in the coming years continue to do our best to present the results of Israel’s pioneering winemakers to the attention of wider public.